Good CTR…or…How to Make Lots of Money…or…Don’t Advertise Here03.02.13

Most mobile ad networks don’t really give you much information about placements – meaning – you don’t know where your ad is showing. Even networks that DO allow you to see where you’re advertising end up putting your ad in the worst placements – until you catch them and put an end to it.

And here’s the thing about bad placements: they can have REALLY GOOD CTR (click-through rates).

Like today – when I downloaded an app called “My Baby Piano” so my 7 month old son Jacob could do…something with my phone other than put it in his mouth.

Cute app. There are three small buttons on the top left (obviously made for an adult’s fine touch) – keyboard, music and drums…and then one single scale, C to C, multi-colored, with smiley faces on top.

And while it’s nice-looking and cute…it’s flawed in two ways.

First, it’s obvious the developers didn’t spend much time making the app – or didn’t care enough to make it work right. There’s a large enough delay between your keystrokes and the sound that you can’t possibly play to the beat.

And second…there’s a little space at the top right where ADS keep rotating. Yep, ads. And if you know babies, you know what they do – they hit the screen. EVERYWHERE.

There's only one purpose here...and it's not to play music.

There’s only one purpose here…and it’s not to play music.

Good CTR (and no conversions).

And it’s obviously what the app was built for. So, here’s how to make lots of money really fast: build an app for babies, make it free, make it look cute, make it semi-functional (shouldn’t cost you more than $500 to get it made, just your time if you’re a programmer), and place ads on it.

Heck, place interstitial ads that pop up every few minutes. They’re guaranteed to get clicks (or rather, drool-handed).

I told Donna about my idea, and she thought for a second and said, “You know what? Someone should make an app that blocks certain keys on your phone from working.” (on my HTC Android phone, there are three touch-sensitive keys on the bottom).

But something like that means you have to CARE. You have to care enough to raise money and build the app. Or if you’re a programmer, you have to care enough to spend time building it.

The programmers of “My Baby Piano” obviously had other things in mind.

Not a bad idea, if you think about it.

But just don’t advertise there.

Got any ideas for a good baby app? 😉

Posted in How To..., Making Moneywith 63 Comments →

American Express and Twitter, WTF, SMH02.19.13

Yesterday, I got one of those emails in my inbox that made my eyes go wide, eyebrows go up, mouth open wide and…what do they call that now? SMH? Yeah, definitely that.

Here’s the subject of the email:
Sync your Card to shop on Twitter with #AmexSync

…and the headline inside the email:
“Sync your eligible American Express Card with Twitter to purchase hot products with Tweets”

It goes on to explain the process…
1) Sync
2) Tweet special #hashtags (like #BuyXbox360Bundle or #BuyKindleFireHD)
3) Look for a response from @AmexSync with a confirmation #hashtag
4) Confirm by tweeting the confirmation #hashtag within 15 minutes…and the purchase is made.

I’ll admit that it’s a cool concept, but OH MY GOSH. Have you been to twitter lately? Just one glance at my direct messages, and it’s pretty darn clear that there’s a lot of hacking going on there. I get multiple messages every day asking if I “saw this picture of me.” Heck, my account was even hacked, TWICE, and someone posted all about how I was making hundreds of dollars a day filling out surveys. Yipee!

So I guess what I’m saying is…who the @#%! would connect a credit card – something I *think* would be kind of nice to keep secure – to a platform that’s notorious for being hacked?

Unless you’d like someone to order you an #XboxController or something…

Oh, by the way, looks like there are exactly 5 products you can purchase. SMH.

Available Products

Posted in Random Stuffwith 150 Comments →

Get The List Roadmap – And Other Online Training – FREE02.17.13

A couple of months ago, I spent a few days getting a bunch of my most highly requested training courses into a membership site. These courses included:

My goal? To make these courses available free to my team members (those who work with me here). I figured it would just be too much trouble to create separate accounts in each course’s site…this would be a quick way to give someone access quickly.

Well – it turns out it was a good thing I did that.

This morning, while transferring one of my lists from aweber to list animal, I clicked to test a link, and realized the website for The List Roadmap had been taken down. YIKES! This is a course I spent several months creating, and ended up selling with the help of a friend who decided – without considering it might be nice to let me know – that he was stepping away from the IM game.

Well – now all my sites and autoresponders are updated, I’m happy to say – and I would love to give you access to all of these courses.

Only two of these are still available to the general public – MAP and IMBT – and two others, TLR and MLS, are completely gone.
Here’s what I hope you’ll learn from this series of courses:

  1. How to build a list on the web or on mobile
  2. How to rank your site on the web
  3. How to make money building someone else’s list as a mobile affiliate
  4. How to promote mobile apps for the iPhone and Android
  5. How to generate leads for an online business
  6. And probably a bunch more things 🙂

And here’s what to do to get them, free of charge:

STEP 1: Go here
STEP 2: Sign up
STEP 3: Call or email me and request access

Yep, that simple.


Posted in Random Stuffwith 348 Comments →

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