Archive for the ‘Making Money’

Good CTR…or…How to Make Lots of Money…or…Don’t Advertise Here03.02.13

Most mobile ad networks don’t really give you much information about placements – meaning – you don’t know where your ad is showing. Even networks that DO allow you to see where you’re advertising end up putting your ad in the worst placements – until you catch them and put an end to it.

And here’s the thing about bad placements: they can have REALLY GOOD CTR (click-through rates).

Like today – when I downloaded an app called “My Baby Piano” so my 7 month old son Jacob could do…something with my phone other than put it in his mouth.

Cute app. There are three small buttons on the top left (obviously made for an adult’s fine touch) – keyboard, music and drums…and then one single scale, C to C, multi-colored, with smiley faces on top.

And while it’s nice-looking and cute…it’s flawed in two ways.

First, it’s obvious the developers didn’t spend much time making the app – or didn’t care enough to make it work right. There’s a large enough delay between your keystrokes and the sound that you can’t possibly play to the beat.

And second…there’s a little space at the top right where ADS keep rotating. Yep, ads. And if you know babies, you know what they do – they hit the screen. EVERYWHERE.

There's only one purpose here...and it's not to play music.

There’s only one purpose here…and it’s not to play music.

Good CTR (and no conversions).

And it’s obviously what the app was built for. So, here’s how to make lots of money really fast: build an app for babies, make it free, make it look cute, make it semi-functional (shouldn’t cost you more than $500 to get it made, just your time if you’re a programmer), and place ads on it.

Heck, place interstitial ads that pop up every few minutes. They’re guaranteed to get clicks (or rather, drool-handed).

I told Donna about my idea, and she thought for a second and said, “You know what? Someone should make an app that blocks certain keys on your phone from working.” (on my HTC Android phone, there are three touch-sensitive keys on the bottom).

But something like that means you have to CARE. You have to care enough to raise money and build the app. Or if you’re a programmer, you have to care enough to spend time building it.

The programmers of “My Baby Piano” obviously had other things in mind.

Not a bad idea, if you think about it.

But just don’t advertise there.

Got any ideas for a good baby app? 😉

Posted in How To..., Making Moneywith 59 Comments →

Saving Time02.15.12

Do you find yourself watching a lot of online videos?

Four years ago, when I started my online business, I spent a lot of time taking various online courses, trying to learn new skills and apply them.

Three years ago, when my business replaced my job income, and I quit teaching High School, I had a lot more time on my hands – and I mostly spent it doing the same:

Downloading videos, trying to improve and learn new things…

Two and a half years ago, when teaching online courses became my main bread&butter, I found myself spending even MORE time going through videos.

I was researching the competition, reviewing materials…Basically trying to get the best information so that I could share it with my list and my paying members.

Two years ago, video sales letters became the “it” thing in marketing, and everybody and their mother started using really long video sales letters online.

At that point, I’d had enough! I mean, how much time can you really spend sitting in front of your computer, just watching someone talk? Watching the screen move?

YAWN…not another video!

To have a successful business, you’ve got to spend more time on ACTION and less time on LEARNING.

(Seriously, that’s one of the number one keys to growing your income).

And anyway, c’mon – I started my business so that I could spend more time doing OTHER things…know what I mean?

So I was really happy when I discovered MySpeed a few months ago.

MySpeed allows you to speed up online videos. These days, I watch most people’s videos at 2X. Some people (like one of my mentors, Howie Schwartz) talk slow…and I’ll watch them at 3X!

Those with a really heavy British accent get 1.7X or so…

Anyway, you get the picture. I’ve been able to save HUNDREDS of hours (and use them towards taking ACTION – or relaxing) by using this awesome tool.

So if you find yourself watching a lot of videos online, and you’d kind of like to get your life back…

Pick up a copy of MySpeed.

You can use it to go through my new List Building course (and learn how to build a list of 2047 in 29 minutes) in half the time.

It just launched today.

NOTE: The List Roadmap was unfortunately taken down by my business partner, who decided to step away from IM. Luckily, I backed up the course a few months prior. It’s now available for FREE to my current team members and business partners who work with me here.


Posted in Making Moneywith 10 Comments →

About Making Rice (Learning Internet Marketing)10.25.11

Seth Godin had this to say in a post 2 weeks ago:

First, make rice

Fledgling sushi chefs spend months (sometimes years) doing nothing but making the rice for the head chef.

If the rice isn’t right, it really doesn’t matter what else you do, you’re not going to be able to serve great sushi.

Most of the blogging and writing that goes on about marketing assumes that you already know how to make the rice. It assumes you understand copywriting and graphic design, that you’ve got experience in measuring direct response rates, that you’ve made hundreds of sales calls, have an innate empathy for what your customers want and think and that you know how to make a compelling case for what you believe.

Too often, we quickly jump ahead to the new thing, failing to get good enough at the important thing.

Which is precisely why I created this special offer.

Too many courses, ebooks & videos out there assume you already know the basics of internet marketing.

They provide you with advanced tactics that make millions of dollars – for someone else. Someone who already knows the basics.

Not this one.


Posted in Making Moneywith 2 Comments →

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