Liane Carmi

Well, I’ve promised you a crazy story for some time now.  Actually, the first time I posted on twitter that I would tell you a crazy story, it was June 27th, and I was on my way to Palm Beach.  Before I got a chance to tell it, though, it got even crazier. So here’s the story, as promised, along with a little lesson for all you business types

It started when my wife got tired of waiting for our honeymoon.  So she just went and booked us a flight to Palm Beach…a hotel in Key West, and a car to drive from one place to the other.  Seems simple enough, right?  I work from home, so I can pretty much go whenever and wherever. And I’m easy like that – I go with the flow.  My wife, on the other hand, is a planner.  Without her, I’d probably just stay at home and work 24/7.  Okay, so I’d probably go out and kayak, or hike or something – but I definitely wouldn’t plan a honeymoon!

Anyway, we left very early Saturday morning and headed from Toms River, NJ to the Newark Airport.  Boarding time: 5:45 am.  Yep.  Early!  I was still very sleepy (who wakes up at 4 am?? not me!).  Donna took the wheel.

So we took off, got in our SUV and got on the road.  And man, was it foggy!  You couldn’t see more than 10 feet in front of you!  Our plan was to stop at Donna’s parents’ house (15 minutes from the airport), drop off our car & get a ride to the airport.  But the fog slowed us down, and we ended up calling her parents – at 5 am – and asking if they could BOTH come to the airport & get our car.  We were just about to hang up the phone when a deer appeared right in front of  us.

It was like a game of football – we swerved, the deer swerved, we swerved again…and BAM.  We slammed right into it.  So the fog was crazy #1.  And this was crazy #2.  Now, I cooled off pretty fast, and it’s a good thing, because my wife was COMPLETELY freaked out.  I have no idea how she managed to keep the car controlled, but in truth, it didn’t feel like much happened – except for the fact that something flew up in the air, and she was sure it was the deer’s head.

We considered stopping – looking at the damage, looking at the deer – but thought it might be more dangerous with the lack of visibility.  The last thing we wanted was for someone to hit us from behind.  We kept driving.

When we got to the airport, Donna took a picture of the car.  It looked much worse than it felt when we collided with the deer.  I’m including a picture for your “viewing pleasure” …

So anyway, we walk into the airport – on time – and notice that there’s a LONG line to check bags.  Long enough that if we waited on it, we wouldn’t make it to our flight.  Heck, we went through so much to get there on time…we just threw out our shampoo, conditioner, body soap, sunscreen…and took an extra carry-on instead.  That wasn’t so bad, but it sure added to the crazyness.  So that was crazy #2 1/2.

Donna’s finally starting to calm down (especially since she realized it was our decal – and not the deer’s head that actually popped off the car) – and we’re in our seats.

And then the pilot lets us know that the fuel gauge isn’t working properly…and it’ll take about an hour to fix.  That’s crazy #3.  Also not so bad, but it adds up when your wife is already in a cruddy mood.

20 minutes later, we’re on our way.  Smooth flight.  And then, 45 minutes later, the pilot’s back on.  Looks like the fuel gauge isn’t working after all.  We’re gonna have to turn around and go back to Newark.

Not so bad, right?

Except that we fly around for 2 hours to burn fuel so that we’re light enough to land.  2 hours around Newark Airport, after 45 minutes in the air.  That’s 2 hours and 45 minutes.  The flight to Palm Beach is 2:30 hours.  Hmmm…are you thinking what I’m thinking?  Yep, crazy #4.

We land back in Newark and get on a different plane.  And we have a nice, smooth flight to Palm Beach, where our friends have been waiting for, oh, about 4 hours to pick us up.  And we head straight to the beach.  Nothing like snorkeling right off the plane.

In fact, the whole purpose of our trip was to snorkel – every single day, as much as we could.

Now, if you’ve ever gone snorkeling before, you know that there’s a mask you wear – that covers your eyes and nose, and seals the water out.  And you breathe through a tube.  And if you wear glasses, you definitely want to take them off – because glasses kind of keep the mask from sealing…which means that you want to put your contacts on so that you can actually see the fish!

So anyway, we find a place to get changed, and we head off to the beach.  And as we’re walking from the car, Donna suddenly realizes that she forgot her contacts at home.

Yep, crazy #5.

Not that you can’t overcome something like that.  Her doctor faxed over the prescription to the nearest WalMart, and she had her contacts before the end of the day…

…and anyway, we wouldn’t have been able to do much snorkeling, since 2 minutes after I got into the water, a huge storm cloud rolled in, and we found ourselves running back to the car.  But that’s not crazy enough to get a number.

Okay, so all’s well.  Now, there’s nothing better than snorkeling and seeing some amazing things.  But it’s even better if you can photograph it & actually show other people what  you saw.  So it’s Sunday, and we head off to Best Buy to grab a waterproof camera – the Olympus Stylus Tough.

And then we head off to the beach.  Not 2 minutes in the water, and the camera is SOAKED.  Filled with water.  Useless.  Crazy #6.
What’s worse, the Best Buy employee we bring it to that evening stares at us funny like…”you got water in the camera?  We don’t cover that…”  Another employee actually had to show the manager that YES, they do in fact carry waterproof cameras, and since it’s supposed to be waterproof, and we purchased a plan…it WAS covered.

So we got a new camera.

Okay, so are you thinking, “what else could go wrong?”

But actually, we had a great time.  When we got to the hotel, we got upgraded to an Ocean-view suite with a beautiful view, our own private balcony & spiral stairs leading down to our own private beach.

And we snorkeled almost every single day – and saw some amazing things – and got them on camera.

And I have to add, the food in Key West is AMAZINGLY good – they spice things just right – though the best Key Lime Pie was in Key Largo – at Sundowners.

But I promised a “work from home” lesson, right?

So here are two.

First, despite all the “crazy” we went through, things were fine.  In fact, things started being fine when we were on the plane, flying around Newark for 2 hours, and my wife finally calmed down.  The thing is, if you let things rattle you, everything will rattle you.  But there’s no point in freaking out about things that you can’t control.  Just stay calm, and you’ll find a solution to everything.  We weren’t hurt when we hit the deer.  Our car got towed to the shop while we were away and we picked it up today.  It looks great.  We did finally arrive to Florida, and Donna realized early enough on Saturday that she was missing her contacts – so she was able to pick them up that same day.  Best Buy replaced our water-logged camera, and we took some amazing photos – and videos – of our trip.

And we just had an amazing time.

And here’s lesson number 2.

I brought my computer to Key West.  And I used it once – to get information on the catamaran that would take us to Dry Tortugas (highly recommended) – but I did absolutely no work.  Didn’t even look at my email.

And when I got home, it took me about two hours to go through all the emails.  And you know what?  Things that I would waste my time on before became “not so important” in the grand scheme of things.  I had clients to catch up with and work to do, and the squeeze page that 20 gurus wanted to send me to just wasn’t high on the priority list.  Sure, I could learn a lot from it, but what really gets done when you’re watching 20 hours of amazingly-good-content videos every week?  Yeah, not much.

So next time you look at your inbox and feel yourself getting pulled in different directions, pause and think – will this get me the results that I want today, this week, this month?  And if the answer is no, leave it be.  It’ll be there when you’re ready for it.

It’s Wednesday night, and tomorrow Dennis Karganilla will log into Google and type in the phrase “DK is a Street Performer,” at which point he’ll pick the winner of the dkisastreetperformer contest.

A few weeks ago, Howie Schwartz decided to challenge the members of Dennis Karganilla and Jimmy Davis’ “90 Day Challenge” marketing group.  The question was, who can rank on the first page of Google multiple times – as many times as possible – for the long keyword phrase.

Personally, I took massive action, and remained consistent throughout the month of the competition.  Here are 10 things I learned about SEO, challenges, and what it takes to rank on the first page of Google multiple times.

1. Quick action gets you on page one fast.
When the challenge began, there were no results for the given keyword phrase in Google.  Acting quickly got me on page one, where I immediately owned at least six of the 10 sites.

2. A good blueprint is essential.
I used a marketing strategy I learned from Howie Schwartz.  Without this strategy, the competition would have been a big game of “who just posted last.”  But using a specific link-building trick, I was able to give my websites authority that helped them stay high on page one.

3. Consistency is a must.
Because I promoted consistently for 3 weeks, I was able to monopolize page one, getting as many as 9 out of 10 choices on the first page of Google, but more often getting 8 out of 10. Even when my competitors tried to catch up after taking a break, they couldn’t.

4. No automation = time suck.
I managed to automate a few of my processes.  Had I not, I would have spent at least 10 more hours each week trying to promote my sites.  Or I would have had less substantial results.

5. Outsourcing is a necessity in the real world.
One keyword phrase is easy.  But when it comes to really ranking on Google – in normal situations – you need to rank for multiple keywords.  That’s why you need more than automation.  You need someone – or a group of people – who you’ve trained and can take over the day-to-day tasks.

6. In a new niche like this one, Google lets you decide.
Yep – that’s right.  YOU decide what goes in Google.  But it’s more complicated than that.  Google consistently optimizes its search pages.  And it wants to know, what are people clicking on, and what are the media related to this new niche.  In the beginning, many competitors were using blogs and videos.  So for a long time, Google placed two videos, side-by-side, on the first page of search.  Towards the end, most of the marketers leaned towards press releases, and today, as I write this, there are 3 press releases on the first page of Google.

7. Google gives new sites the benefit of the doubt.
So when you create a new webpage, Google throws it on the first page of results – just to see if people like it.  It’s a good way to get quick rankings.  Follow this up with a good marketing campaign, and you can stay on top of the results.

8. Social marketing has a strong influence in several ways.
Tweets on twitter actually can rank on the first page of Google.  But that’s not the really important part.  What’s really incredible is how much social media – twitter, facebook, etc., can influence success in a new market.  When videos were on the first page of search results, the videos shown were ones that had been visited the most and had some ratings.  Someone with a good following on any networking site can post a link and have immediate rankings on YouTube or other video sites.

9. Challenges help people take action – especially when there’s a prize.
You may be wondering what the point of this challenge was.  Other than bragging rights, the winner gets an Amazon Kindle from Howie Schwartz.  The possibility of receiving a prize gets people in motion.  Good thing to remember if you’re trying to motivate a team.

10. The only way to really learn about something is to do it.
I thought I knew a lot about ranking on Google.  And I did.  But now, after being “intimate” with Google for one keyword phrase, I know even more.  And when Google introduced a new tool, I was one of the first people to see it.

So…

That’s what I learned in the DK is a Street Performer SEO Challenge.

Do you think you could use some of these tips to help you in your marketing?

Leave a comment below – I’m curious to know what you think!

A friend of mine recently sent me this message:

——————————

> Just to let you both know that I’ve just deleted all marketers from my
> Myspace members – so it’s nothing personal. I’m trying out Mike Dillard’s
> new tactic of getting rid of anyone that’s not a potential client ( don’t
> know if you saw his autoresponder or not ).
>
> Just thought I’d try it to be different, so don’t be offended!

——————————

Here’s my response:

I believe Mike Dillard was talking about twitter.  His point was that he couldn’t keep up with all the tweets being sent out by the 10,000 + people he was following.  He ascertained that, if people really cared about what he had to say, they’d keep following him regardless.  This is a somewhat good tactic for twitter for a variety of reasons.  First, if only people who actually care follow you, they’re likely to be more responsive.  Second, Mike Dillard is well-known, and will acquire followers no matter what.

Now, let’s think about it from our perspective.  We’re not extremely well known in this industry.  If anyone other than our team members and close friends follows us, it’s either because a) they happened to see our tweets re-tweeted by someone else and thought we were cool or b) they’re following people en masse just to get followers.

Fact is, if you don’t start following people – and following people BACK on twitter – you probably won’t get very many followers…those who follow may eventually unfollow when they see you didn’t return the favor.  The good about that is that only people who really truly care what you have to say will be following you (a more responsive list).  The bad part is that the less followers you have, the less likely you are to get responses & retweets, and the less likely other people are to find you.

Okay, now let’s take that to facebook & MySpace, YouTube, and so on.  All of these sites have really one main point when it comes to network marketing – and that’s networking; connecting with people in a non-business way.  It’s like going to a party and saying “hi” to many people, chit chatting, hanging out with those whose personality you enjoy…  Eventually, you start to get to know a few people better, and you invite them to your “home” – your blog.  That’s where they can learn even more about you.  From there, if they’re in need, and you can help, you send them to your sales page.

Now, who exactly are the kind of people you resonate with – who would resonate with you – and who might become your leaders (in your downline) one day?  The network marketers!  You’re new to it now, but eventually, you’ll be coming out with your own products and ideas and things that people who are already marketers will be interested in.  And who to resonate with better than someone who does the same kind of thing you do?

Mike Dillard’s method works for Mike Dillard.

That’s how I see it.

What do you think?  Click on “Comment” and let me know!