It’s been forever since I last updated my blog, so I figured I’d put something high quality here. I get a lot of requests for “how to focus,” “how to concentrate” and “how to get things done,” so I recorded this presentation that teaches you how to reach your goals. It’s a little long, but worth every minute.
I originally presented this (with slightly different slides, and more business focused) at Howie Schwartz’ last workshop (before his sabbatical). I’ll update shortly with workshop pictures, videos (including one of Howie as a pimp), etc…but for now, here’s this modified version of my presentation. This should work for you no matter what your goals are. Please leave your comments below!
As the headline reads, Google now has the option to define the term you were looking for…
If you type in a longer phrase, google won’t show [definition] but will in fact link to the definitions of the words it underlines.
This can be used for a variety of purposes. You can use it to speed up your definition searches, or for more complex tasks like keyword research. Resources like this can help you come up with related terms to include in your campaigns, as well as negative keywords for your payperclick (PPC) campaigns.
This one time, when I was just starting to use Hubpages as a medium for marketing, I noticed that they have an area to request hubs. People who want answers to a burning question ask it in that area, and then people like you and me see the question and have the option of writing a web page (hub) to answer it.
I decided to try it out, and created a hub answering someone’s question:
How do you improve focus and concentration?
I sat down in my hallway, of all places, stared at my webcam (this is when I was still fresh at doing videos as well), and started to talk. As a yoga teacher, I’ve had plenty of experiences helping people focus and concentrate. If you’ve ever had “one of those days,” then you know how hard it is sometimes to just stop thinking about things and move forward – to let things go. But this is something I do regularly for myself – and something that I help others do as well.
So anyway, as time went on, I continued to focus on things that I thought were important to build my business. I continued creating hubs on hubpages, continued recording videos…
But the thing is, I kept getting more and more comments and views on my concentration & focus video. In fact, I’ve had more views on it and more comments than any other video I’ve ever placed online. Even videos I’ve embedded on squeeze pages and sent PayPerClick to.
Today, I went back to the video to respond to some comments. And I saw that the video has over 2000 views. No promotion – just people’s natural searches for some help.
And I thought, “you big dummy.”
So here’s a lesson for the rest of you, now that I’ve gotten mine: if you get a good response to something you do, and it’s something you enjoy, you should probably keep doing it.
Anyway, I thought I’d celebrate 2000 views by making the video available to even more people. Here it is: how to improve your concentration and focus:
Okay. Some people are amazing at prospecting and making cold calls. Others, like me, are rather bad at it. So I was pretty excited when my wife called me from her conference in California to tell me that part of her training for her new position was on making cold calls (in person) and closing sales.
I recently began offering my web promotion services to local businesses in my area, and making cold calls is a huge part of that.
So I stayed on the phone with my wife for over an hour getting all the juicy details, and finding out that I wasn’t as bad as I thought – some of the things she mentioned I was already doing. But there was a LOT I didn’t know.
Anyway, here goes.
Here’s the down-low on how to make cold calls and prospect, business to business, in person.
Start with your pitch.
Come up with a 30-second pitch. Introduce yourself, say 3 things about your company, and 3 benefits for the potential client. To hear the pitch I came up with, click play:
Next, ask the business owner if he is interested in learning more.
If not, it’s no big deal. You just lost 30 seconds of your day. Leave in a way that allows you to come back some other time. You can say something like, “Maybe it’s not the right time for you right now. Have a great day!”
If he is interested, schedule a second meeting.
Come to that meeting prepared to educate him on what you do, and how it can help him. Bring lots of screen shots, examples, and so on. Show him what you’ve done for other clients. Also tell him what your fees are. Answer all his questions. If he’s doing 80% of the talking, you’re doing well.
After that, you need to find out if he wants to work with you. So ask! “Now that you’ve seen what I have to offer you, let’s move forward! Are you willing to invest in (your service here) to increase your profits?
If the answer is yes, BE CAREFUL! Don’t just ask for payment. First, go back & review all the benefits he’s going to receive. Justify the purchase and make him feel really good about it. Then, tell him how you work – how you accept payment…and have him sign a contract. Better yet, if you can accept credit cards, get his credit card information right then and there.
But he might say something else…
If he’s not sure he wants to move forward, he probably has some concerns. You can say something like, “sounds like you still have some questions.” Let him talk and tell you his concerns. Then, respond. Make him feel better. At that point, ask for the close again.
Or he might say he needs to speak with someone else. If so, you can ask him about the process. “What does it take to make this happen?” Get a time when you can follow up with him. And follow up to ask for the sale again.
He could also say he’s not interested at all. If that happens, you go back to the original response – maybe it’s just not the right time for him at the moment.
Anyway, the teacher in me got crazy and created this:
workflow for cold calling / prospecting
Prospecting Cold Calling Workflow
Okay…all you natural sales types…does this sound similar to what you do? What do you do differently that’s worked?
Is your twitter stuck at 2000 followers, and you can’t follow any more people?
This is the number one complaint I’ve heard from new twitter users. You want to gain more followers, and you get stuck at 2000…
So do you have to wait until the number of followers you have magically goes up to 2000? Well, no. Thankfully, there’s a really cool tool you can use to fix this problem.
Watch the video for more information:
FYI, here’s the link in the video:
www.dossy.org/twitter/karma
Did this help you with your twitter marketing? Leave a comment & let me know! And if you really liked it, make sure you re-tweet & bookmark it!
